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confession of an ah junkie...


This is something I've been doing myself for awhile and I'll just say: It's not for everyone and YMMV (I realize there have been a couple of other posts with this concept however I am going to attempt to explain exactly what has worked for me leaving as little guesswork as possible)

The concept and general description...
For all of this to work you do have to have a base fund, the bigger the better. Aside from that I'd HIGHLY sugguest just taking some time when you play for a couple of weeks just watch the AH prices and some trade chat so you can get a feel for which items in particular are sought after and at what prices. The basis of this strat is to basically daytrade some of the more highly sought after items. I started off somewhat small and have "graduated" to some high ticket items since I am quite comfortable with my ability to recognize which items I will be able to resell for a good profit and I know that I have the patience to hold out to do so. Personally I prefer weapons and armor but this can be applied to other high commodity items as well.

 

     
  • If you want to make a noticeable amount of money you will have to focus on rares and epics and ensure that there is enough of a price difference between what you are paying and how much you can sell it for taking intto account the possibility of multiple days' listing fees. I currently only deal in items that sell for at least 50g and on which I will make at least 10-15g however keep in mind that this is simply a baseline and I frequently make over 50g per transaction (the most I've ever received from a single item is 125g minus listing fee and AH fee).

     
  • If you have the patience to do so you can also increase your profits by selling through the trade channel where you won't have to deal with the AH taking their cut or having an auction expire however keep in mind that you do want to keep items moving as quickly as possible while still making your profit as having liquid funds is essential to keeping money coming in.

     
  • While I am, of course, in this to make money I also give people the best deals I can (again, liquid funds are much more useful - profit is profit and you want to keep in mind that holding out for 5g more when you're making a good 25g on the sale already may simply result in you having the item for an extra few hours during which time you may miss out on another deal because you didn't have the funds to buy.... Again, this becomes all a matter of your understanding of what you need to have on you to keep business moving.

     
  • For these high ticket items, unless the particular item moves VERY quickly on your server, you will have to undercut the competition for the most part... ideally there will be no competition (however this is where your knowledge of the items value comes into play very significantly). If there is no competition the key point to keep in mind is people's need to have things right away, but also realize that people aren't stupid.... If you list an item for 100g min bid and have a 130g BO 9 times out of 10 you won't get boughtout unless there is high high demand for the item. People aren't stupid and an extra 30% off what they "could" get it for is alot... so, as a rule of thumb either keep your MB and BO the same or keep them more reasonably close... even though someone wouldn't pay the 130g with a 100g min list it at 120g with a 130g BO... this 10g jump is less than 10% difference (which also means that if 1 person bids on it anyway the next "min bid" to put on it would be 132g so you're going to get boughtout if there's multiple interest in the item).

     
  • You're patient... your buyers, however, often aren't.... 24hour listing keep you visible for maximum exposure and also result in more buyouts... that "Very Long" tag means 8-24hours remaining and if someone wants your item then more often then not they'll pay that extra little bit of gold to have it then and there

     
  • Tuesday is patch day! Try to time your auctions well and keep in mind that you're losing out on some of your money by listing on Monday nights.... The AH timer continues to run while the servers are down so you're losing out on a good chunk of the time you paid for your auction to be listed... don't get me wrong though, if you're not going to be able to get on Tuesday when the servers are back up to relist then by all means go ahead and list Monday nights.... I find Tuesdays to be a good time for the auction house especially after a patch where people will download it and logon to check out changes (and inevitably check out what goodies are listed for them on the AH


Again, I don't think this is for everyone as it does involve a time investment on your part as well as a starting bankroll, however for those who think they might like trying their hand at the market I wish you the best of luck and I hope this information is of some use to you. I know to some of you this seems like "obvious" information but believe me, I find myself helping my guild more with auctioning than with leveling because to them it's just a big mystery...



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